Hands-on Practical Evaluation
đź’ˇ Goal: To assess real-world application of digital marketing skills.
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Question 1 of 3
1. Question
đź“ť Assignment 1: Google Ads Campaign Strategy
- Scenario: A startup selling fitness gear wants to increase online sales through Google Ads.
- Describe how you would set up an effective Google Ads Search Campaign.
- Include targeting, keyword selection, budget allocation, ad creatives, and optimization tips.
- Explain how you would track and measure the campaign’s success using Google Ads and Google Analytics.
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This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. -
Question 2 of 3
2. Question
đź“ť Assignment 2: Social Media Growth Plan
- Scenario: A small local bakery wants to expand its reach on Instagram.
- Propose a 3-month content strategy to increase engagement and followers.
- Suggest 3 types of posts that would perform well and why.
- Include paid advertising recommendations for Instagram & Facebook. Specify how you would measure the success of your campaign.
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This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. -
Question 3 of 3
3. Question
đź“ť Assignment 3: SEO Optimization for a Website
- Scenario: A tech startup’s website is not ranking on Google.
- Identify 3 major SEO issues that could be affecting rankings.
- Suggest on-page and off-page SEO improvements.
- Explain how to track progress using Google Analytics and Search Console.
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This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.